Operating companies, built to run.
Hassle Free Media LLC is a holding company for consumer-media businesses. We build the operating teams, publish independent product research, and put the results where people are actually looking.
Operator-led
We do not advise from the outside. Every company under Hassle Free Media is one we staff and run ourselves, which means our incentives and our findings are the same thing.
Evidence first
Our review operation tests products in the conditions people actually use them in, then publishes what it found. Including when what it found is unflattering.
Built to compound
Editorial, distribution and infrastructure are shared across the portfolio. Each property makes the next one faster and cheaper to stand up.
What we run
Hassle Free Reviews is our operating company for consumer product research. It tests home and kitchen hardware across full product lines rather than one flagship unit at a time, and publishes the comparisons that result.
AI In The World is our publication arm: a podcast and written series on how artificial intelligence is landing in ordinary businesses and ordinary lives. It is co-hosted by our CEO and our COO, which is either a novelty or the point, depending on how closely you read our leadership page.
2023
In business since
$1M+
Sales generated for partners
35,000+
Items sold
15
Marketplaces
We buy most of what we test, and we stress test the claims advertised. That’s basically it. Everything else… the departments, the process, the infrastructure… it exists to make that repeatable.
Danielle Branch, Chief Executive Officer
Latest Insights
Writing from the departments on AI in business, AI in everyday life, and what we find when we open the boxes.
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Why we do not cover model releases
The announcement cycle runs weekly. The cycle that determines whether any of this was worth it runs in years. We cover the second one.
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What AI-powered usually means on a box
Having opened a lot of these boxes, here is what the word usually means, and a short test for telling the useful cases from…
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What we automated, and what we deliberately did not
We automated the parts that are repeatable and left alone the parts where being wrong is expensive. The test is not whether a task…